Informe de práctica empresarial realizado en la Federación Nacional de Comerciantes FENALCO (Santander)

Abstract

In the present document, the development of the business internship carried out in the Commercial area of Fenalco Santander is described, which focused on supporting business affiliation processes, organizing business events, managing affiliate databases, and supporting commercial and administrative activities within the area. Problem: During the development of the business internship at Fenalco Santander, shortcomings were identified in the organization and execution of the networking event Café y Comercio, especially in logistical aspects, communication of the methodology, and evaluation of the event. Objective: To establish organizational guidelines for the Café y Comercio event aimed at improving its organization and strengthening its effectiveness and business participation. Method: The work was developed through direct observation of the event, support in logistical organization, collection of feedback from participants, and analysis of the functioning of the networking methodology. Results: As a result, an improvement plan was designed that includes guidelines for planning, logistical organization, communication of the methodology, and evaluation of the event, contributing to improving the organizational structure of the event and strengthening business networking spaces of Fenalco Santander.