Restaurante de Gastronomía Llanera con Alimentos Orgánicos

Abstract

This work supports the proposal to create a restaurant alluding to the gastronomy of the Orinoquía region, with organic food, in the city of Armenia (Quindío). The project has theoretical support in the different subjects studied in the first semester of the Specialization in Business Development Management at the Santo Tomás de Aquino University. In the practical aspect, it is based on the research of the local market, which allows to know the different needs of people and the consumption habits related to organic food. Likewise, this field work contributes to identify who are our potential costumers, what programs and communication channels should be used to reach them and what resources we should use to create the company. In accordance with the above, the idea is to achieve a profitable and sustainable business model, minimizing risk of creating a company.