Informe prácticas profesionales en la Empresa Junior Turismo

Abstract

This degree project analyzes the operational processes of Junior Turismo, a medium-sized formal tourism and transportation company dedicated to national, international, and customized travel packages, as well as tourist and cargo transportation services. The study focuses on identifying operational inefficiencies related to customer service, follow-up, information management, and internal coordination, areas that directly affect service quality and organizational performance in a highly competitive tourism environment. A descriptive study with a mixed approach was applied, combining qualitative techniques such as direct observation and document review with quantitative analysis of operational times, service follow-up, and information management practices. The diagnosis revealed limitations associated with manual processes, dispersed information, lack of standardized follow-up mechanisms, and limited use of technological tools to support decision-making and operational control. Based on the findings, improvement actions were proposed focused on the optimization of operational support processes through the use of basic digital tools such as spreadsheets, document management systems, and standardized procedures for customer service and follow-up. The results highlight that, even without advanced technologies, the structured use of accessible digital tools can significantly improve operational efficiency, information control, and service quality in tourism companies. This project contributes to strengthening Junior Turismo’s operational management and supports the importance of process optimization as a key factor for competitiveness in the tourism sector.