Pasantía en la federación colombiana de badminton

Abstract

The Badminton Federation's corporate purpose is “To promote, encourage, support, advise, sponsor and ensure the proper practice of the Sport of Badminton” (Ministry of Sports, 2022, p.1). In Colombia it is a sport that is constantly evolving, within its emergence, it proclaims that society is progressively linked by identifying this sport modality for the development of the life project. It is essential for this sport modality, the administrative efforts that are appropriated in proposing alternatives that promote achieving the objectives. The purpose of management is to interpret the objectives of an organization and transform them into organizational action through planning, organizing, directing and controlling all efforts made in all areas and levels of the organization, the purpose of which is to Last is the obtaining of benefits (social or economic).” (Gutiérrez, s.f., p.103). Consequently, when carrying out strategic planning with the Badminton federation, variables are evidenced in a structured way, recognizing tools such as the pestel and the survey to achieve an exhaustive forecast of the phenomena that can be enriched by adopting updated planning, specifically determining the benefits of the administration in response to the promotion of this sport. Implement digital marketing strategies, making them aware of a little of the benefits they can find by participating and becoming champions at the departmental and national level in this sport. And finally the decision making comes from cash flow and cost of capital for its future projection.