Plan de Negocios Para la Creación de un Centro de Estética en la Ciudad de Bucaramanga

Abstract

The project seeks to carry out a market study for the launch of a beauty center in the city of Bucaramanga, where it can be concluded that after carrying out the market study, the target population and possible potential clients of the company are older women. of 12 years represented in 282,042 inhabitants of the city of Bucaramanga, another important aspect to highlight is the location of the aesthetic center, and for this a location is located in commune 12 of the city of Bucaramanga, socioeconomic zone of stratum five and six, important to compete with prices and quality of services and products. The organizational part of the beauty center was designed, designing the organization chart, manual of functions and processes, an essential part for the initiation of the company, to provide quality services and that waiting times are minimal to maximize the time of the cosmetologists and be able to meet projected service goals during the first year. The investigation is carried out on the current regulations that regulate the beauty center to apply it in the company as well as the regulations that regulate the labor part, which is of vital importance to avoid making mistakes or paying penalties for not complying with the regulations. valid for the opening and launch of the beauty center. The business plan is financially viable, because the investment is recovered in a very short time and the profitability is good, the greater the volume of service provision, the profitability is greater, the raw material costs are very minimal. The important thing is that the annual income goals set out in this study are achieved or exceeded.