Capitulo 8: Refuerzo semántico: la significación plástica en la tipografía

Abstract

As mentioned, typography involves a linguistic dimension, which is the one that allows a sign to be associated with a sound and to construct a readable and to construct an utterance that can be read; and a plastic dimension, which in the that in typographic characters defines aspects associated with their shape, color and texture, their color and texture, the latter from the semiotic perspective of Groupe µ (1993). Groupe µ (1993). It is these three characteristics that give way to the idea of semantic reinforcement, or as we usually call it semantic reinforcement, or as we usually call it in academic circles: plastic signification of typography.