Informe practica empresarial realizada en “Stork B.V – Technical Services”

Abstract

In this present report, it describes the experience of the business practice as a student of the international business career at the Santo Tomas de Bucaramanga university in the Stork technical services company, with the aim of applying the theoretical knowledge of the career, developing future skills in digital marketing, and obtaining work experience. Within the content, the specific objective of the business practice is reflected, which is understand the management of digital marketing of the company Stork technical services from the use of different tools, processes and methods offered by the company to have a more efficient approach to customers, in turn, the profile of the Stork company and the functions that the student must present during the process are disclosed. Additionally, the conceptual and legal framework, the conclusions and few recommendations are also included. Throughout the development, it will be verified how the international business career has a wide scope in different areas of a company, mainly those related to the area of digital marketing, in which the student was given an opportunity to learn about digital content creation, web pages, the use of the English language and the different ways in which a company reaches a client.