Plan estratégico de comunicaciones ONU-Habitat

Abstract

UN-Habitat is the United Nations Human Settlements Programme, which is responsible for building a Sustainable Urban Development. Its mission is to promote the development of sustainable human settlements and provide adequate housing for all. (United Nations, 2015) The duty of this United Nations Agency is necessary if we take into account the various challenges that cities have currently, in terms of urban development, generated by their growth and expansion, the excessive consumption of goods and services demanded mainly in Cities, so it is necessary to take actions that contribute to sustainable development (United Nations, 2015). The financing of the Agency comes from exclusively from contributions of public and private partners, through the implementation of projects and initiatives, and despite the work of UN-Habitat is of vital importance, many public and private actors are not aware of the Agency, so it is necessary to implement an efficient communications strategy, where the Agency's communications with its strategic allies are strengthened. (UN-Habitat, 2012) Through this work, a communications strategy will be proposed, where mechanisms to improve the presence of the HUB in social networks, identification of events of interest, where the Agency can develop as a key actor, as well as initiatives in which UN-Habitat can provide technical support, vital for the development and proper implementation of projects.