Informe de práctica empresarial en Parquesoft Meta y Orinoquía

Abstract

This document aims to highlight the experiences and lessons learned in Up strategy, a digital marketing and web development company, to which I was referred by Parque Soft Meta and Orinoquia for my internship. I worked in the role of digital strategy designer and community manager. Among the activities performed were the creation of digital content strategies, copywriting for advertising campaigns, design of graphic pieces for assigned companies, preparation of detailed reports on business boards and analysis of metrics and data. In addition to the functions mentioned above, I had the opportunity to learn and perform in another key aspect for the operation of the company: web development. This area is a fundamental pillar in the company along with digital marketing, which allowed me to understand that different aspects can be merged in a company to make it more efficient and thus provide added value and a better customer experience. Finally, recommendations will be provided from an improvement plan that was developed based on the realization of a SWOT matrix, where the weaknesses, opportunities, strengths and threats of Upstrategy were analyzed. Based on this analysis, strategies were developed for the improvement plan, which will be applied through a content creation guide, whose objective is to contribute to the continuous improvement of the company.