Implementación de Benchmarking como estrategia de competitividad en Blighty Bliss.

Abstract

In recent decades, traditional administrative and marketing theories have been restructured according to their level of applicability in business systems, strategies in terms of knowledge, attitudes and skills added to the computer resource have become the vital element for organizations are highly competitive. This article aims to show how benchmarking can be used as a current approach, interdependently and in different stages of implementation, based on the commercial activity that the company carries out, thus showing its high adaptability to the market. In the case of the Blighty Bliss institute, in favor of generating optimal business development that is reflected in loyalty and adaptation to current trends, a mixed methodology correlated to field work was applied, where benchmarking will be the center of action in its internal processes. in order to recognize the latent needs of the environment that directly influences within the company. As a result of this incursion, innovation strategies focused on both loyalty and the identification of potential customers were generated; through the constant flow of communication in different media that allows users to show the level of importance within Blighty Bliss; also strengthening the business relationships inherent to students, administrators, instructors, etc.