Aquino freestyle: incursionando en la cultura del freestyle en la Universidad Santo Tomás.

Abstract

This undergraduate thesis proposes the positioning of Aquino Freestyle, a student-led collective that focuses on rap battle practices within university settings. With a cultural, educational, and entrepreneurial approach, the project outlines strategies based on the group’s social media platforms to expand its reach and amplify the voices of its participants, many of whom belong to Bogotá’s urban core. The collective is part of a cultural movement currently experiencing significant growth, where similar initiatives provide young people with artistic alternatives and spaces aligned with their daily lives. The strategies developed in this study aim to increase the visibility of Aquino Freestyle, both within the university’s institutional framework and in external contexts beyond Santo Tomás University. Additionally, the research examines the group’s trajectory and its acceptance in academic environments, recognizing rap battles as an artistic activity that fosters community participation across different stages of the academic calendar, while also encouraging interaction with other collectives of the same nature.