Diseño de un sistema gerencial estratégico para la Sociedad de Maestros Constructores Mesa de los Santos S.A.S, alineado con la apuesta estratégica del sector constructor del departamento de Santander

Abstract

The importance of strategic management in companies is directly linked to the management and coordination of activities to obtain successful results by setting achievable objectives. This project is carried out with the objective of designing a strategic management system, allowing to define the direction through indicators and actions aligned with the strategic commitment of the construction sector of the department of Santander, taking as a basis of study the Sociedad de Maestros Constructores Mesa de los Santos SAS. For this, projective research with a qualitative approach was carried out, since a proposal for a strategic management system was elaborated, based on a diagnosis and analysis of the needs, processes, resources involved and future trends of the organization under study. The population taken was the 30 employees of the company, so a sample was not selected. For data collection, a literature review of different strategic planning models was made, personal interviews with the administrative and operational staff of the company and data collection from documents granted by the legal representative. The information obtained contributed to design the strategic direction of the company giving it a course with measurable goals in the medium and long term.