Nombrar para ordenar: propuesta visual para la organización y nombramiento de archivos en entornos creativos colaborativos

Abstract

This thesis presents an experience systematization developed during a professional internship in Sodexo's marketing team, where a critical problem in shared digital file management was identified. The research addresses how document disorganization—characterized by inconsistent naming conventions, duplicate files, and unclear folder structures—significantly affects productivity and communication in collaborative creative teams. The research employed a hybrid methodology that combines User-Centered Design (UCD) and design research to develop a visual file naming and organization system that optimizes collaborative workflows. The proposal is structured around principles of visual hierarchy, functional clarity, and adaptability, using the snake case model as a conceptual foundation adapted to creative environment needs. The document systematizes the design process and pilot implementation of visual tools that facilitate adoption and use of the organizational system. It analyzes how graphic design transcends its aesthetic dimension to act as a strategic structuring tool for organizational processes, contributing to efficient information management in digital environments. Findings reveal that a well-structured visual system not only improves document organization but also strengthens communication among team members, facilitates knowledge transfer between interns, and reduces errors derived from deficient management. The experience demonstrates the potential of graphic design as a mediator between information complexity and operational clarity needs in real workplace contexts. This systematization contributes to the graphic design disciplinary field by evidencing its capacity to solve complex organizational problems, positioning it as a social transformation tool applicable to collaborative process optimization in diverse business and creative contexts.