Formulación del plan de proyecto para el desarrollo de una Nueva Línea de Producción en la empresa Serprocol Bolívar utilizando el Marco de Trabajo PMBOK 6.

Abstract

The present work aims to formulate a project plan for implementing a new production line at Serprocol Bolívar in order to diversify its bottled water portfolio and increase production capacity. The problem lies in the high demand for drinking water in the region and the limitations of the company’s current capabilities, which only offer 350 ml and 6-liter formats. The method used is based on the PMBOK 6 framework, including detailed planning, feasibility analysis, market evaluation, and the design of marketing and distribution strategies. Upon completion of the study, the results demonstrated the technical feasibility of the proposed line, with a design and operations compliant with applicable regulatory standards (INVIMA, Decree 1575 of 2007, and Resolution 2115 of 2007), ensuring product safety and process sustainability. From an economic–financial perspective, the project proved profitable: a NPV of $205,945,298 and an IRR of 35% were obtained, well above the 10% minimum required return and justifying the estimated initial investment of $112,400,000. In the market dimension, the survey conducted in Cantagallo showed 94% acceptance of the new formats (600 ml personal bottle and 20 L carboy). Moreover, 56.7% reported willingness to pay $1,200–$1,600 for the 600 ml bottle and 44.8% $7,000–$9,000 for the carboy refill; 92.5% preferred neighborhood stores as the main channel, supporting the commercial strategy and reducing logistics costs. Taken together, the evidence confirms that Serprocol Bolívar’s new production line is technically feasible, financially sound, and commercially accepted, and its implementation is recommended to strengthen competitiveness, broaden the portfolio, and contribute to access to quality drinking water in the region.