Propuesta metodológica de planificación estratégica para micro y pequeñas empresas con base en los requisitos de las NTC ISO 9001: 2015 y NTC 6001:2017. Estudio de caso empresas: Rapidísimo servicios motorizados, Ingeniería Colombiana de equipos Ice, Distribuidora de carnes el Éxito

Abstract

In the Latin American context, micro and small enterprises have a share in the economic development of the countries, contributing to the average construction of 80% of the Gross Domestic Product; but it is also found that at a maximum of 20%, companies survive more than four years after its foundation; These statistics and the interest in knowing more about the organizational strategy and MSMEs are the motivation to develop this research. This project aims to develop an appropriate strategic planning methodological proposal for micro and small businesses based on the ISO 9001 version 2015 and NTC 6001 version 2017 standards which from now on we will call them as ISO 9001 and NTC 6001 referring to the updated standards, as a case study, the companies Very Fast Motorized Services, Successful Meat Distributor and Colombian Equipment Engineering are selected; through three strategic objectives: the first is the identification of requirements of the quality management standards studied that contribute to strategic planning and the relationship with strategic models of different authors; The second objective is the development of a diagnosis of the companies in the case study, with respect to the strategic planning items of the quality management standards and strategic planning models studied; The third objective is to develop the methodological proposal for strategic planning applicable to micro and small businesses.

The concept of strategy stems from the art with which military operations were directed. The organizational strategy is made up of unified plans, which seeks to ensure the objectives of a company, and in this case it is sought to take MSMEs, the strategy and the requirements of ISO 9001 and NTC 6001 standards. The type of research developed is qualitative exploratory case study, which seeks to deeply analyze a unit to test hypotheses and develop theories. As a result, it is expected to develop a correlation of the strategic planning models, with the ISO 9001 and NTC 6001 standards, from which a base can be drawn up to contribute to MSMEs about organizational strategy, and a diagnosis of the companies and to know their current status regarding the organizational strategy and the norms studied, and to be able to develop a methodological proposal of strategic planning to be applied in the companies of the case study. The descriptors are Strategic Horizon, ISO 9001, NTC 6001, mission, vision, internal and external aspects, legal requirements, objectives, goals, budget, results, resources, relevant stakeholders.