Informe de Prácticas Profesionales, Proyecto Plan de Mejora

Abstract

The purpose of this report is to present an improvement plan developed within the framework of the undergraduate internship at the AV Villas bank, in the area of the commercial vice-presidency of Business Banking in the treasury area. The report consists of a detailed description of the area where the practice was developed, complemented by a SWOT analysis. It was found that through the implementation of some commercial skills in the post-sale service, the relationship with customers improved significantly, which allowed the improvement plan to be formulated. Thus, through the development of the proposed objectives, the improvement plan was presented, which aims to build customer loyalty with the bank, strengthening commercial ties between both parties while maintaining an excellent reputation of the entity compared to its competitors. Finally, the feasibility and barriers that exist to implement the improvement proposal are analyzed, through an analysis implemented month by month during the internship period, highlighting the activities carried out and the achievements obtained.