Cultor Body

Abstract

Culture body is a digital company focused on the initiation of fitness, with a presence on a website and a profile on social networks (Facebook, Instagram, YouTube), in order to create a large community of fitness culture. Nowadays, all industries are beginning to have a presence on the internet, since it is a place where most people spend their time. They are starting to market digitally, and industries are finding it easier to connect people by rapidly segmenting their niche. In a report carried out by the communications commission of the Republic of Colombia (2017) they developed a qualitative investigation regarding E-Commerce, they found that a large part of the population is accustomed to traditional transactions, which is why this type of commerce generates a little uncertainty due to not being able to interact directly with a second person, they also determined that in rural areas there is a lot of ignorance about digital commerce, in addition to the fact that people who want to do E-Commerce must carry an advanced technology cell phone to make it easier and dynamic the purchasing process. Although electronic commerce is relatively new and it is in developed countries such as China, Japan and the United States where there is great demand for this type of market, in underdeveloped countries this type of transaction is also being promoted and has been well received. Currently, there has been a growth of 11.6% in the use of social networks in the professional field by medium and large companies, with Facebook, YouTube and Twitter being the networks most used by people with a browsing time in they approximately 5 to 6 hours (Anaya & García, 2015). For this reason, the Cultor Body business idea was born to bring fitness to the digital world and thus be able to reach more people to promote physical exercise through the website and social networks, offering valuable content, online training advice and nutrition, personalized or group training plans and packages, challenges to encourage healthy competition among the community, and courses on specific topics. As for the mobile application, it will be aimed at developing personal and group challenges to encourage healthy competition among the community, guided by a ranking system in each type of challenge that each member performs. Finally, we are going to offer fitness products in three categories: 1) sports supplementation, 2) sports implementation, and 3) sportswear. They will be offered through a virtual store, which will be anchored to the website, social networks and mobile application. The experience we have on the business model are courses on digital marketing and training in digital platforms that allow the development and creation of digital businesses or E-commerce