Estudio de caso de la Universidad Santo Tomás seccional Bucaramanga: Una aplicación de coaching y liderazgo, desarrollo de competencias directivas, prospectiva y estrategias de marketing

Abstract

The following Project is a Case Study of the Universidad Santo Tomas Sectional Bucaramanga, which aims to perform an analysis based on coaching and leadership, development of management skills, prospective and marketing strategies, based on three dynamic questions: situational description of the company, company projection to five years, strategies and business improvement plan, also with the validation of institutional documents among others. The study is based on the description of the education sector through the analysis of data such as interview, logbook and a questionnaire to reflect the current situation of the institution by using and considering the theories and concepts of administration applied to the current case study. After the study performance we can conclude that Santo Tomas University counts with a group of specialized and organized directives willing to work for the mission and vision of the company around the topic of high accreditation and the processes that contains as the international certification, among others.