El Diseño gráfico una herramienta efectiva para la comunicación digital en tiempos de Covid-19

Abstract

The strengthening of digital channels due to Covid-19 as a communication tool presents a series of challenges and opportunities based on the way we interact, which in turn raises a need for adaptation from different fields For the permanence of companies in a digital environment, in this case we will address this problem from the perspective of Graphic Design, which is established as a tool capable of articulating graphic and conceptual resources to offer the user a complete communicative experience. Graphic design is proposed as a strengthening and interaction resource that facilitates the communication processes between the source, the channel, the message and the receiver in an integral way, that is, capable of adapting from an analog medium to a mostly digital environment, positioning itself as a viable resource to support the strong presence of the media and channels that facilitate digital communication.