Manual Guía para la Creación y Manejo de Piezas Publicitarias en el Área de Mercadeo de BITS Américas

Abstract

In recent years, the digital transformation has impacted the human being in all aspects, little by little technology has changed the way we view life and has taken an important role in the development of humanity. Companies have used the new trends to reinvent themselves and generate a greater impact on the consumer; a clear example, are social networks, which are used by companies to reach the external customer and communicate different messages achieving this, the improvement of the brand image, the generation of sales prospects, the influence on purchasing decisions, among other aspects, which thanks to the digital transformation has had a strong impact on all sectors without exception. As mentioned above, a guide manual was developed that is based on knowledge acquired within the company and concepts learned throughout the professional career; This manual aims to standardize the process of creation of advertising pieces, which are published on the social networks of BITS Americas. Mention should also be made of the relevant monitoring of the indicators recording their impact, together with additional value information that will optimize the learning curve of the official occupying the position of marketing practitioner or marketing manager.