Diseño inicial de un plan de Responsabilidad Social Ambiental, para la unidad de Biología Molecular de la Empresa Annar Diagnostica Import S.A.S.

Abstract

This work presents a Corporate Social Responsibility Plan designed for the Molecular Biology Unit at the company Annar Diagnostica Import S.A.S., focusing on the environmental aspects. The methodology used for it was descriptive, having had limitations in time and space to obtain the information needed. In time, since the analysis was developed in the year 2019, and in space, as the Universities analyzed are located exclusively in the city of Bogotá. For the analysis, there were surveys conducted, which offered a reasonable diagnosis with which de plan was designed and the ultimate goal of this work achieved, making special emphasis in the topics related to the environment. With the information that was obtained through the surveys, a SWOT analysis was carried out in order to define the variables needed for the plan design. As well, there is a brief recount of the current environmental policies and norms in relation to social responsibility for the environmental specificity. The CEA virtual capacitation system of Annar will be available, as well as its specialized professionals, to offer alongside the Universities training spaces where the experience and knowledge of the Annar Team can support the processes in the campuses. With this, there is a chance to generate an additional effect. By receiving support in education from the company, there is a broader acknowledgment of its role in the country's progress, which, in the future, could promote loyalty towards the company from those who received said training.