Importancia de la medición de impacto social como ventaja competitiva en las empresas colombianas como servicio de Measurement Matters

Abstract

The purpose of this article is to expose the work carried out during the professional practice carried out in the Measurement Matters company, identifying factors present in the business strategy and at the same time publicizing the benefits generated by measuring the impact of social value to generate a competitive differential. in Colombian companies and their stakeholders. During it, it is shown how, using some methodologies of analysis and planning of strategies such as SWOT, internal and external analysis, PESTEL; as well as qualitative and quantitative research on social value measurement methodologies such as the use of databases and computer resources, to identify the current state of impact measurement in Colombia and how to propose strategies to encourage the use of measurement of impact. It is concluded, through the work carried out, investment in social and environmental matters can generate a monetized and measurable return on investment for investors, which demonstrates and supports the usefulness of the implementation of impact measurement studies.