Estrategias Innovadoras para Potenciar el Marketing en la Universidad Santo Tomás

Abstract

The Universidad Santo Tomás (USTA) has sought to strengthen its institutional presence nationally and internationally through the coordination of a system of mechanisms and strategies led by the communications department. While it has had success in previous advertising campaigns, there is a recognized need to explore new trends and technologies to enhance the institution's outcomes, particularly regarding the promotion of new students, academic programs, and current students. The Communications Support Professional is highly skilled in performing technological functions that encompass key areas such as advertising, marketing, and graphic design within the University. Moreover, they have the ability to provide comprehensive support to students and faculty in various aspects, including digital marketing, event promotion, and the commemoration of special days, among other responsibilities. Their capacity to propose and implement improvement actions significantly contributes to strengthening the institution's academic programs, thus highlighting their important role in consolidating and enhancing the image of the Universidad Santo Tomás.