Posicionamiento de Marca e Inyección del Marketing digital en la corporación INFO Language Center

Abstract

The essence of the professional practices has consisted in solving from the academy, everyday situations that arise in the companies or organizations to which it is linked. When I arrived at INFO Lenguage Center, I showed their aptitudes and professionalism when teaching the English language, but I saw them as very weak on social networks; Another problem is that there is no direct and effective contact channel for both the students and the people who worked there. By highlighting these problems, we lead with a work team to develop strategies and opportunities initially from social networks in order to capture the target audience. Initially, the social networks were examined, some shortcomings were detected and ideas for the on-site improvement of the institution were articulated sequentially on the web. The second was the internal accompaniment with the students and graduates, where an activity was carried out where they shared their experiences during their academic process and belonging to the INFO institution. Finally, a recognition was achieved by the students and students of the institution, initial aspects that help in the improvement of the organization. Finally, with the Institution's work teams, after several meetings, I created a platform that allowed for quick and direct contact, where the functions and activities of each area were reflected (described by themselves); Based on this, the most appropriate strategy to publish it through social networks was considered. By applying this dynamic we noticed a positive change, which led us to maintain this method.