Estudio de factibilidad para crear una empresa prestadora de servicios de aseo a hogares de los estratos 3 al 6 en la ciudad de Neiva

Abstract

This specialization work has the purpose of creating a company that is a process that requires a feasibility study and according to the results take the decision to put it in motion. In this case, a domestic cleaning services company, which will be domiciled in the city of Neiva and will be directed to households from stratum 3 onwards. Initially, the problem and the need to resolve the client is determined, currently finding that both men and women work, they do not have enough time to take care of household tasks, hiring a domestic worker, seeing themselves in the workplace. obligation to assume contractual obligations.

Feasibility Study to Create a Provider of Cleaning Services to Households in Strata 3 to 6 of the City of Neiva

In such case, at the time of carrying out the market study by FULL HOUSE, there is a good acceptance of the potential customers of this type of services, especially when in the city of Neiva there are no companies as proposed in this case. For this, an investigation was made with a mixed approach and a descriptive exploratory type, applying a survey to 182 households from stratum 3 onwards that live in the Ipanema, La Gaitána and Prado Alto neighborhoods, as well as the residential complexes of the zone.

In the end, a physical infrastructure is proposed, a strategy for accessing the service and indicators that show the financial viability of the company. This feasibility study was carried out by the Student of the specialization in management for the business development of the Santo Tomas University, Lina María Vargas Vargas under the advice of Professor Mg. Miguel Ángel Cortes Parra, in the city of Bogotá result a work of 61 page.