Caso de éxito: implementación de prácticas sostenibles y socialmente responsables en empresas boyacenses

Abstract

This study analyzes the implementation of sustainable practices and corporate social responsibility in companies located in the department of Boyacá, with the aim of identifying successful strategies, obtained benefits, and key factors that can serve as a guide for other organizations. The research arises from the need to strengthen business sustainability, considering that although many companies show interest in these practices, there are still significant gaps in their effective implementation, mainly due to financial limitations, lack of training, and weaknesses in impact measurement.

From a theoretical perspective, sustainability is addressed as a strategic axis that integrates economic, social, and environmental aspects, as well as corporate social responsibility understood as an ethical commitment that goes beyond legal compliance and contributes to social development. The research was developed under a qualitative and descriptive approach, using methods such as document review, case studies, and semi-structured interviews with companies from different sectors.

The results show that companies in Boyacá have implemented various sustainable practices, such as circular economy, efficient use of resources, clean energy, and social programs, generating economic, operational, environmental, social, and reputational benefits. However, obstacles were also identified, including limited access to green financing, weak enforcement of regulations, and the lack of integration of sustainability across all organizational levels.

Finally, it is concluded that sustainability should not be seen as a cost, but as a strategic opportunity that strengthens competitiveness and business legitimacy. Likewise, the importance of replicating best practices, strengthening alliances between sectors, and promoting policies that drive sustainable development in the region is highlighted.