Informe consultoría empresarial Aquabio

Abstract

We live in the information age, the age of global communication and therefore the age of “social media”. A magical era in which we are all co-creators of content, the client takes center stage in the film called “commerce”, since it is the elementary character when it comes to designing a product, selling it and qualifying it. In ancient times the gondola was filled with a limited variety of options that predisposed the customer's purchase orientation, today the gondola even has to disappear and now we are talking about virtual showcases where not only the customer can purchase a product, but also In addition, you have thousands of options to choose from, you have the possibility of almost personalizing your purchase, and if you are not comfortable with something, you can report it through a comment to the order of one click (Pérez Carballada, 2018). This is where a concern arises in the field of SMEs, since many have not adapted to the new latent sales trends in the market, and in countries like Colombia, these companies continue to be rooted in a traditional distribution and marketing scheme. , aimed at mass dissemination rather than personalization. Aqua-bio, an engineering company on sanitation and water treatment issues has contacted us so that we can make a study of the current situation of the company in terms of digital marketing, and at the same time we can propose strong solutions to locate the company at the forefront of technologies when it comes to selling your services. AquaBio is a llanera company located in Cubarral, which works in the industrial sector dedicating itself to the application of maintenance engineering and water sanitation, its services are divided into 3 main areas that are: Studies and designs, Civil works and the third is the supervision of projects related to the subject. As for digital marketing, this company currently has a conventional marketing scheme configured mainly by gift agendas, brochures, folders, email and with an almost total absence in social networks. It is true that they have an internet page with their own domain, but when you try to enter, the link is disabled, which indicates that there has been no payment for accommodation. That is why this document seeks to detect latent aspects in the company, to make an intrusive analysis of each aspect of the company in the internal and external sphere to be able to propose improvement strategies in the face of the current situation of the company.