Identidad gráfica como estrategia para la comunicación visual de True You Academy

Abstract

This document seeks to highlight the strategic design process that addresses the creation of a graphic identity and its importance for visual communication of the human resources training area (True You Academy) of the company Prosalon Distribuciones Sas, a company dedicated to the trade of beauty items and cosmetic medicinal products retail in its different business models , such as Cromantic, Blind, Maybelline, Beauty Channel and Modern Channel. Considering that graphic identity is the first relationship an organization has with its target audience and potential consumers, it seeks to implement its features as a strategy to create an attractive and distinguishable brand in the internal communication of the company Prosalon Distribuciones Sas. On the basis of this, it should be emphasized that the creation of the visual identity is, a coherent graphical object, which must be adapted to the corporate context of the company, in this way, the content will be communicated correctly, in this case the visual products that reinforce the job training provided by True You Academy.

The purpose of the following document is focused on highlighting the competent planning and graphic process considered to carry out a differentiated, recognizable and directed visual identity to an objective audience immersed in the world of beauty professionally. The set of established graphic guidelines are conceptually based on this document, in order to correctly represent the values, discourse, style, tone and personality of True You Academy, which is focused on the job training of the operational staff of the business units of the company Prosalon Distribuciones Sas.

Consequently, for the strengthening of the new image of the academy, it is necessary to take into account: the analysis of the recommendations set out in the graphic identity manual developed as a result of the design of this analytical document, since it is the visual product aimed at ensuring the unity of criteria for the elaboration and dissemination of the brand. For this purpose, a systematization is made where elements that make up the guidelines of construction of its primary visual identifier, typographical uses, color applications, incorrect uses, commercial stationery, brand clothing and an established graphic style are stipulated; this being True You Academy's guide to building new possibilities to communicate its own essence.