Uso de piezas gráficas como lenguaje visual para destacar el trabajo de Tikkun.

Abstract

The Tikkun collective, located in Suba, Bogotá, Colombia, is led by Jairo Andrés, social communicator and former student of the Dominican Republic College in the La Gaitana sector. It emerged nine years ago with members of the 2013 graduate generation, originally known as "Colectivo Revolución Dominicana" and then renamed as Tikkun, a Hebrew term meaning "transform the world". The collective has dedicated itself to transforming the world through alternative programs that question the social, cultural, educational and economic problems of the sector of La Gaitana, Suba. It also highlights the urbanization of the Tibabuyes wetland as the most serious.

Taking into account the above, Tikkun is carrying out important work in the reduction of solid waste, the defense and environmental conservation of the main ecological structure of Suba, and the mitigation of violence in educational environments and us, students of the Santo Tomás de Aquino University located in Bogota, Colombia, through carefully designed visual elements, we seek to demonstrate and convey the essence of their work and the fundamental values that drive them using vibrant colors, innovative forms and a careful composition, the graphic pieces generated will capture the attention and generate a lasting impact on the viewer. Each graphic element is selected and created with a clear purpose: to communicate effectively and persuasively the importance and value of the lines of work that the collective addresses.