Consultoría empresarial diseño e implementación de la planeación estratégica y organizacional de la empresa Ferticampo Colombia S.A.S. de la ciudad de Villavicencio

Abstract

The Department of Meta bases its economy on the agricultural sector, occupies the first places at the national level in the production of rice, palm oil, soybeans, as well as other products such as: Banana, corn, fruit trees, among others. Agricultural and livestock production guarantees food security for the entire population in our country, for this reason it is so important to focus the consulting on The company FERTICAMPO COLOMBIA S.AS, which is dedicated to the commercialization of agricultural machinery, and is clearly affected by phenomena of the internal and external market, such as: Changes in currencies, global competition, legislative changes, among others. In addition, due to its short time of existence, the organization does not have an adequate organizational structure that allows optimal functioning in its processes, the leadership levels are not clearly defined and internalized, therefore, its employees do not recognize it. Due to this, it is proposed to carry out a diagnosis, applying the SWOT matrix (strengths, opportunities, weaknesses and threats.) And subsequently analyze which are the strengths on which the strategies can be supported, to counteract internal weaknesses and external threats, and Of course, taking advantage of the opportunities that the environment offers us. After this analysis we will define those success factors that for no reason can fail, and that will be the spearhead to achieve the objectives. Subsequently, the mission, vision, general and specific objectives, as well as the organization chart of the company will be formulated, to finally develop the action plan for each of the strategic areas of the company and their respective management indicators. The action plan will be focused on the logistics area, one of the most important in the company because some of the machines and equipment are imported and this process is strategic.