Modelo de negocio de construcción de viviendas ecológicas en el municipio de San Juan de Rioseco, Cundinamarca

Abstract

The purpose of this document is to define a business model that is built from the needs of the population with few resources and the needs of the market, which takes into account the opportunity for a large number of families in San Juan de Rioseco, with the growing trend in the use of ecological materials. Based on this model, we can orient ourselves to the selection of potential clients, investment budgets and costs, obtaining the breakeven point for the project. For the development of this green housing construction business plan from an ecological and innovation approach, tools such as the EMOI (Excellence in the Management of Organizational Innovation) model were used, through which the stages that innovation management should contemplate were defined, where a One of the main ones is the establishment of innovation driving trends, where it was determined that global warming is an important concern today, which makes the sustainability of the industries relevant; Likewise, a trend towards the optimization of resources was determined, where an expectation of economic savings is generated without sacrificing the quality of the final products; This trend analysis was established as the basis of the value offer, without ignoring the importance of empathically analyzing the client's interests, which are based on their needs, expectations and thoughts, which led to determine what clients seek for their housing economy, after-sales service and realistic expectations of what will be the home that would be delivered to them. Radio is also presented as the main communication mechanisms, since according to the characterization it was defined that it is the main medium that the locals listen to, allowing the creation of a representation of possible experiences, which will motivate the client to choose our service. Once all the project requirements and the value offer had been defined, a financial analysis was carried out that yielded the main indicators, such as the Internal Rate of Return, the Net Present Value and the Balance Point, which made it possible to determine that the business model is viable, because of the sale value of each home, it becomes feasible for the rural population of the municipality of San Juan de Rioseco.