Análisis de estrategia en administración pública y privada

Abstract

The degree option in Study Group modality corresponds to the USTA Institutional guideline of CTeI (2020); the process is divided into two stages. The first training with the results of the academic spaces of research seminar and classroom projects and the second, the project developed within the framework of FODEIN 2021-2022 related to ISO18091. In the first part, a training process is carried out in search of specialized information in databases and documentary analysis; as well as the methodological structuring of a research project. Likewise, in the classroom projects, open innovation activities were developed where solutions to the problems raised are proposed, in the case of: “the city that we all move”, MOVILAB with the Bogotá Transit Secretariat; The digital transformation of Colombia's MSMEs was also addressed from strategic planning. Finally, within the framework of FODEIN-2021-2022, the research projects were carried out; "Benefits of the implementation of the ISO 18091 standard as an evaluation tool in local governments" and "Articulation of the ISO 18091: 2019 standard with the Fúquene Municipal development plan: case study" with a multidisciplinary approach that integrates teachers from the Master of Quality and Integral Management and Master of Administration - MBA belonging to the University. The investigative exercise contributes to the training process as a master’s in administration because innovative and creative skills are developed that allow the application of tools and techniques in the analysis and proposal of solution of current problems.