Diseño y validación de un plan operativo para integrar la Política de emprendimiento Multicampus de la Universidad Santo Tomás con el Centro de Emprendimiento y Desarrollo Empresarial-CEDE de Bucaramanga

Abstract

In this research, an operational plan was developed that aims to design and validate an operational plan that allows integrating the Policy of agreement no. 04 “Guidelines for the entrepreneurship line of action of the Santo Tomás University at the Multicampus level with the Center for Entrepreneurship and Business Development-CEDE, since all the guidelines of this policy are not being complied with for said objective, which hinders the capacity of the university to take advantage of the benefits and services offered by CEDE. For this, the review of the entrepreneurial action guidelines of the Santo Tomás University at the Multicampus level was carried out. Additionally, a general analysis of the perception of teachers, directors and students was carried out in order to prioritize the necessary actions to strengthen business projects and/or social entrepreneurship for the community, in the Bucaramanga branch. Finally, an operational plan was designed based on three factors: promotion of an entrepreneurial culture, technological surveillance in calls, and internationalization using the 5 W + H tool (what, why, when, where, who and how), in order to contribute to the improvement of the process. This project supported an exploratory qualitative and quantitative research with a descriptive design.