Plan de mejora para CWT

Abstract

This degree work is carried out in order to analyze, document and design an improvement strategy in the CWT company, where the student was doing her professional practices. And the central theme arises as a result of three quite important problems in any company today. The first is, how the pandemic seriously affected the business travel and tourism industry to which the company belongs, the second is some of the consequences that the pandemic has caused and how it has changed the way in which the process of achieving leads and customers in the industry. And the third talks about how the sales team works specifically, to overcome these adversities and generate more alternatives that fit how the world works today. These problems and processes give way to the general objective of this project and that is to improve the company's prospecting, lead generation and customer attraction processes. Within this framework, finally, the results of 6 months of internships have given the student, after much analysis, work and documentation, a clear and general idea of those problems or processes that must be improved, how they can be done, alternatives, comparisons, and a proposal, which will be explained extensively and concretely in the following pages.