Diseño de un plan estratégico para la compañía de transportes y servicios logísticos (COTRASCAL SAS)

Abstract

The business survival of the organizations of the different socioeconomic sectors is highly related to the decision making developed by the heads of the area, which develops correctly if information is available and a clear vision of the end of the same, in this context in the logistics sector, specifically in the land transport of goods, the Compañía de Transportes y Servicios Logísticos (COTRASCAL SAS), a company with problems related to the traceability and impact of the management of leaders around the business vision and cooperation in functional works developed permanently, for this reason, strategic planning was made for the next 5 years, through internal audit of the various processes, external audit through PESTAL analysis and 5 Porter Forces, reformulation of the mission and vision, approach , evaluation and definition of strategies by means of e matrix SWOT, Competitive Profile, Internal-External, Strategic Position and Evaluation of the Action, Quantitative of Strategic Planning, and finally the preparation of the strategic map and the balanced table, in which objective, indicators, goals, responsible and initiatives strategies, thus allowing to provide a guiding guide for effective decision making in the organization.