Plan de negocio para la producción y comercialización de leche en la vereda Santa Rosa, municipio de Popayán departamento del Cauca.

Abstract

Micro-business strengthening will be carried out to an existing business idea in the Rancho Grande farm, located in the Santa Rosa area belonging to the municipality of Popayán, department of Cauca, whose main economic activity is the production and marketing of cold raw milk. The main client will be the company ALPINA S.A. with whom you already have a business relationship. The objectives are to carry out a market study in order to identify and establish the supply and demand of the product with new customers. Likewise, carry out the technical study on the Rancho Grande farm, to identify load capacity, installed capacity, minimum technical requirements and production size. As an innovative strategy of the business plan, in the technical aspect it is proposed to implement a forage conservation system, taking advantage of a star grass crop (Cynodon plectostachyus) of optimal nutritional quality, in order to guarantee the minimum nutritional conditions of the animals in critical times. Finally, carry out a financial study to establish the economic profitability of the investment in this business plan idea, having as a source of financing access to a bank loan.