Nuevas oportunidades para la exportación de cacao en grano de Colombia y Santander en la unión europea

Abstract

This document seeks to base knowledge about cocoa and its sector, export processes and international requirements. The cultivation of cocoa is considered an environmentally friendly fruit, generating employment in both the pharmaceutical and chocolate industry, for this reason the Colombian government has made this sector part of the Productive Transformation Program (PTP), which It seeks to improve sectoral competitiveness through public-private partnerships and business plans. The Colombian production of cocoa thanks to its environmental characteristics makes it have comparative advantages over other countries, this has allowed a large part of the production to be classified as cocoa with fine aroma which is very desirable for the manufacture of fine chocolates . The European market is characterized by being one of the most demanding, in terms of tariff and non-tariff barriers for the importation of primary products such as cocoa and its derivatives, however it is a great demand for products and by-products of this sector. As for Colombia, Santander is the main exporting department of cocoa beans, it is taken into account that in recent years its main export destination is Mexico, so we can talk about a low market diversification; Therefore, it is necessary to explore new potential markets to reduce the risk of concentrating such a high percentage of exports in a single country and depend on its economic cycle.