Implementación de CreSER en la Línea de Moneda Extranjera de Bancolombia: Un Modelo para la Medición y Análisis del Crecimiento en dólares.

Abstract

Bancolombia Group is one of the leading financial institutions in Colombia and Latin America, with over 146 years of experience in the banking sector. Its presence extends to several countries, including Panama, Guatemala, and El Salvador, and it is recognized for its focus on innovation, and customer experience enhancement. (Conócenos | Grupo Bancolombia, n.d.) The problem identified in this study lies in the difficulty of accurately measuring the growth of the Foreign Currency business within Bancolombia's Corporate Banking Vice Presidency due to the volatility of the Representative Market Rate (TRM). Currently, transactions are conducted in U.S. dollars, but their analysis is performed in Colombian pesos, potentially causing distortions in financial performance assessment. The objective of this proposal is to implement the CreSER tool in the Foreign Currency Management department to enhance measurement accuracy and business growth analysis in dollar terms. It aims to consolidate key financial indicators such as commercial size, placements, deposits, commissions, and GCAR into a single report. The method involves integrating CreSER as an analytical solution that enables detailed financial performance tracking, facilitating strategic decision-making based on precise and up-todate information. The expected results include greater clarity in business performance measurement, optimization of commercial planning, and improved decision-making within the Corporate Banking Vice Presidency.