Informe Plan de Mejora Realizado en BBVA Colombia S.A. - Manual de Procedimientos

Abstract

Within the initiative of the degree project, a procedures manual was developed to strengthen the knowledge of Basecamp, Salesforce, Campaign Tracker and Adobe Analytics for the training of the new employee. Composed with instructions, illustrations, definitions and references for the Banco Bilbao Vizcaya Argentaria Colombia S.A. entity, raised through the experiences generated in the functions of professional practices in the area of Marketing & Digital Sales. Based on this, the situation of the area was evaluated to identify the problem to be solved, managing to apply an analytical methodology divided into the following steps: The analysis of each necessary component of each tool was determined, the collection of data, the description and organization of the steps, the illustration of the format and its respective approval for distribution, achieving that it was easy to understand, to train and guide new employees in the use of these tools. Thus, by implementing the manual, the high scope in accelerating the learning processes was evidenced, helping to optimize time, reduce errors and develop skills.