La relación entre diseño gráfico y endomarketing, una herramienta de formación para fortalecer la comunicación interna de una empresa

Abstract

The following document aims to show how the relationship between endomarketing and graphic design can promote a training process and generate the strengthening of graphic guidelines in the respective internal communication departments in the companies Domicilios.com and Contructora Bolivar and in this way, generate a improvement in the communication of both organizations. Initially, the definition of the fundamental concepts for the basis of this writing will be exposed: endomarketing and graphic design towards a training intention, internal communication and marketing, supported and justified by expert authors in each field. Then, through academic discussion and theoretical development, a solution is identified that will lead to the development of an infographic tool that will link the aforementioned concepts. Finally, the strategy is proposed through the dissemination of two infographic pieces, one for each company, which will be disseminated through the workplace digital business platform in order to generate impact in the first instance internally and in the second, externally applying the model raised in this document, in addition to this strategy being taken and implemented as a training tool. This work is linked to the research project Interdisciplinary training strategies from the arts and design led by Professor Natalia Carolina Pérez Peña.