Identificación de la necesidad del diseño en la construcción y desarrollo de sitios web en la empresa Excellentiam Soluciones Empresariales

Abstract

The project is based on the internship developed in the company Excellentiam Soluciones Empresariales S.A.S, in the department of development and applications, taking charge of the designs both marketing, communications and networks, and applications, prototypes, portals and websites. In which they evidenced processes in which little is implemented and even graphic design is not implemented in the different tasks given, having a greater presence of this problem in the aspects related to the technological products provided and above all in the image of the entity itself reflected in its official website, along with this it could be seen how the weight of a good design in digital spaces influences the greater concurrence of current and potential customers according to the services and benefits that are being offered, and therefore the need to study and rethink certain internal developments in the aesthetic area in order to give greater recognition to consumers, having direct relation to the emphasis of the practitioner around the aspects of development and multimedia design. The work is based on the recognition of the influence that graphic design can generate in the given impressions of digital spaces.