Estudio de caso de los modelos de negocio en el sector Industrial APPS del sector salud de Colombia y México

Abstract

Information and communication technologies have been a key factor of innovation in the health sector through the use of mobile applications, known as mHealth or mHealth. These applications emerge as tools for the care and monitoring of people, facilitating access to medical information. The adoption of mHealth is transforming the way medical care is offered, allowing efficient health management. Objective: Evaluate the business models of Industrial APPS ventures in the health sector in Mexico and Colombia. Methodology: This work focuses on carrying out a bibliometric review in order to respond to the stated objectives of the study. In this case, researc articles, degree theses and case studies were collected. When executing the bibliographic search, databases such as Google Scholar, Scopus, Dialnet and ScienceDirect were taken into account. Results: A notable diversity is revealed in the health applications developed, covering different areas in this sector. In Mexico, it was highlighted that private companies are taking the lead in creating these applications, unlike health entities. In Colombia, the approaches of the applications focus on access to information, promotion and awareness on health issues. These findings demonstrate the proactivity of the sector and the advancement of mHealth in both nations. Conclusions:Technological ventures demonstrate commitment to improving health services, facilitating access to medical information, health monitoring and communication. This industry is in full growth as it is driven by the demand for accessible and efficient solutions.