Religion, tradicion y negocios: El papel del islam en Dubai

Abstract

Introduction / Objective: Islam plays a fundamental role in shaping the social, cultural, and economic organization of Dubai, directly influencing daily practices, traditions, and business dynamics. In a context where modernity blends with religious tradition, this study analyzes how Islamic values structure urban life and international business, especially in sectors such as tourism and commerce. The main objective of the article is to understand how Islamic norms and customs shape business and tourism behavior, and how foreign companies adapt their strategies to integrate successfully into this cultural and religious environment. Methodology: The study was carried out using a qualitative approach based on direct observation during an academic visit to Dubai in 2025. A multiple case study method was applied, analyzing two representative organizations: NAFFCO, from the industrial and technological sector, and Juan Valdez Café, from the commercial and tourism sector. Techniques included participant observation, field note recording, and documentary review, complemented by informal conversations with local actors. The collected data were analyzed through a thematic approach focused on categories such as religion, labor norms, customer service, and cultural adaptation. Results: The findings revealed that the influence of Islam varies according to the type of organization. In NAFFCO, religious practices are reflected in operational adjustments—such as work schedules during Ramadan or the observance of Friday as a holy day—without disrupting the technical dynamics of production. In contrast, Juan Valdez Café showed a more visible integration of Islamic culture by adapting its menu to halal standards, training staff in cultural etiquette, and modifying service hours during prayer times. These strategies demonstrate an intercultural management model that builds consumer trust and shows how cultural adaptation can become a competitive advantage. Conclusions: Islam acts as both a regulatory and guiding force in Dubai’s social and business life, marking a distinction between industrial and service sectors. Its presence not only defines habits and work practices but also promotes an ethic of respect, discipline, and community that strengthens commercial relations. The case of Dubai demonstrates that modernity and religion can coexist harmoniously, creating a model of sustainable and culturally coherent development. Foreign companies that understand and respect Islamic norms will be better positioned to integrate successfully into a global market where culture represents not a challenge, but an opportunity for growth.