Monografía de compilación influencia de la comunicación interna en la imagen externa organizacional

Abstract

This compilation monograph emerges as a response from the author to the need to delve into the topic that aroused their interest, such as that related to communication management in organizations. Thus, it is proposed to build an analysis work that reflects a particular vision, regarding the topic to deal with and to present a look at the theoretical background that supports the study, for means of which a proposal can be generated that shows that through the correct communication flow between the different functional areas that exist in a organization, and achieve successful management at the organizational level. The author is also motivated to apply the knowledge acquired during the course of the Social Communication for Peace career, relying on tools used in different organizations, so that through these it is possible to determine which are the most common problems that exist in internal communication in organizations and what influence this emptiness is having on their external image. While conducting this compilation monograph, it is also important to inquire for works that have already been done by other authors about internal communication, This will allow a broader view of the subject and will also create a basis for the monograph. Similarly, it is expected that this work, after being carried out for several months, will accurately conclude an answer to the problem question already asked; using theoretical resources and human talent that will be part of the research, specifically of the results in the collection tools used.