Plan de negocios para la creación de una empresa productora y comercializadora de Mojarra en el Municipio de Chiriguaná, Cesar.

Abstract

This document corresponds to the realization of a business plan designed for the creation of a company dedicated to the production and marketing of aquaculture for the inhabitants of the municipality of Chiriguaná, Cesar. The present project deeply developed the stages that comprise a business plan for the creation of a producer and marketer of aquaculture in the municipality of Chiriguaná. Through the analysis of information collected and taking into account the socio-economic issues of the place where the project would be developed, the first step in the search for viability was to determine the market preferences, analyzing the demand, the preferences of the potential consumers, as well as the determination of the most appropriate marketing channels; then it was established how the fish should be produced and marketed by means of a detailed analysis of the technical components where the production capacity and requirements in both inputs and personnel were determined. Subsequently, an analysis of the financial components was presented, showing 5-year projections in sales, costs and income levels. The financial evaluation of the project was followed, where the economic viability of the project was defined by recognizing its profitability. Finally, the analyzes of social, environmental and economic impact that the implementation of the business idea proposed here were carried out.