Diagnóstico administrativo de los establecimientos de café y cacao especial en Villavicencio, Meta 2025.

Abstract

This study aimed to diagnose the administrative management of specialty coffee and cacao establishments in Villavicencio, Meta, in order to understand their level of development and their perception of the sector. A descriptive study was conducted using a mixed-method approach, including semi-structured interviews, a SWOT matrix, quantitative and qualitative analysis, and a radar chart for visualization. The findings show that the establishments have important progress in operational and commercial management, especially in product quality, brand identity, and customer experience. However, there are weaknesses in strategic planning, financial management, and the informal handling of information. The sector vision also helps to understand how the establishments perceive the sector, their role in the value chain, and the external conditions that influence their performance. The study concludes that, although the sector has strengths that allow it to compete in specialized markets, there are still administrative challenges that limit its growth and sustainability. It is recommended to improve process formalization, strengthen managerial skills, and promote cooperation among actors to enhance performance, support sector development, and boost the progress of specialty coffee and cacao establishments in Villavicencio, Meta.