Vegan heart

Abstract

Currently there are few innovative products with healthy or vegan characteristics for people who have this lifestyle, in addition, it can be seen how this vegan population has been excluded by large industries, by not including products with natural characteristics; By identifying this problem in the market, it is possible to see an opportunity to design the following Vegan Heart ice cream project that allows providing artisanal ice cream, with natural ingredients that are not derived from animals. In the market, you can find traditional or artisanal ice creams, however, these are not compatible with people who manage their vegan ideals, this turns out to be suitable for marketing, since the competition is not so wide and it would be well received. by the consumers of this market, where the studied population acknowledges leading this lifestyle initially to take care of their health and out of respect for animals. The Vegan Heart business plan was developed based on the specific objectives stipulated from the beginning, carrying out a technical study, sector analysis, market study, production plan, administrative and organizational aspects, legal and sustainable approaches, financial studies. to identify the feasibility of the project. To start this project, a total investment of 75,000,000 pesos is required, distributed in 60,000,000 pesos of a loan from an entrepreneurship fund, with a maximum period of 36 months of financing, and 15 '000,000 pesos contributed by capital of the partners. Positive growth is projected from year one, demonstrating the economic viability of the project.