Emprendimiento cigarreria Atlantis

Abstract

The Cigarrería Atlantis entrepreneurship project aims to improve the administrative, financial, and operational management of a small retail business located in Bogotá, which sells beverages, cigarettes, and snacks, and despite having over 20 years of experience and a loyal customer base, faces issues such as informal financial management, lack of inventory control, and absence of technological tools; therefore, the project proposes the implementation of digital systems to optimize the control of income, expenses, and inventory, enhance decision-making, and strengthen business sustainability, supported by a market analysis that shows high demand and strong competition, as well as marketing, customer service, and technological modernization strategies to differentiate the business, increase profitability, and build customer loyalty, demonstrating through financial projections (5% annual growth, 30% profit margin, positive NPV, and high IRR) that the business is viable and profitable, provided that internal organization, process digitalization, and adaptation to market dynamics are effectively achieved.