Análisis de la responsabilidad social empresarial en Panamá: para la empresa farmazona en Panamá una nueva cultura empresarial.

Abstract

A socially responsible company must be consistent between its business speech and its actions. In the same way, there must be a direct relationship between image and identity, since this in itself, rather than tools to develop social, economic and environmental improvement (inside and adjacent to the company), is a powerful strategy to increase the legitimacy and good name of a company, which rather than offering goods or services, cares altruistically for the integral benefit of its core. This is how in Panama a remarkable economic growth is evidenced by the use of strategic market niches, being Farmazona a Logistic Operator in Central America and the Caribbean and from the heart of the world, Colon Free Zone, Republic of Panama where they can put their provision of a wide range of logistics and value-added services. Being a very strategic position.