Plan estratégico y prospectivo de la Comisión Municipal de Fútbol de Barrancabermeja 2020 - 2023

Abstract

This work aims to formulate the strategic plan for the Municipal Football Commission of Barrancabermeja (CMFB) during the period from 2020 to 2023, highlighting the different strategies and activities that will strengthen this sports discipline, directly benefiting the 57 clubs and 5350 athletes Participants of the Municipal Tournaments that have been developing for approximately 45 years. Applying strategic tools will help identify the organization internal factors and external factors that will strengthen the sports process from administrative to missionary. On the other hand, a macro environment analysis will be developed that will identify political variables, economic variables, social variables, technological variables, ecological variables and legal variables seeking to facilitate the study of markets that will help identify their most favorable environment for the organization. Through a position of organizational ethics, it was necessary to refer to the location within the quadrant that established the projection of its internal and external matrices, determining as a result “harvest and reinvest”, with this, strategies were analyzed to improve organizational performance. Using strategic and prospective planning tools oriented by the French economist Michel Godet, it was possible to demonstrate, analyze and project variables that marked a direction and a projection in the football of the Middle Magdalena region that stimulated change factors aimed at a collective benefit. In conclusion, the Strategic Plan formulated to the Municipal Football Commission of Barrancabermeja could show that the organization can be projected as a leading, self-sustainable, dynamic entity as long as people suffering from sports accompany the process.